PRIVACY POLICY

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1. Introduction

This Privacy Policy explains how ROIHEADS ("we", "us", "our") collects, uses, and protects personal data when you use our website and services related to media buying and traffic acquisition in the iGaming industry.

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We process personal data in accordance with the General Data Protection Regulation (GDPR).

2. Data Controller

Data Controller: ROIHEADS

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For any privacy-related inquiries:

[contact@roiheads.com]

3. Data We Collect

Website Visitors

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IP address
Device and browser data
Pages visited, interactions
Session recordings (Hotjar)
Cookies and tracking identifiers

Business Contacts & Leads

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Name / nickname
Contact data (Telegram, email, etc.)
Company or affiliation (if provided)

4. Tracking Technologies

We use:

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Meta (Facebook) Pixel
Google Analytics 4 (GA4)
Hotjar (behavior analytics & session recordings)

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These tools collect:

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Behavior data
Traffic sources
Interaction patterns

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Used for analytics, optimization, and retargeting.

5. Purpose of Processing

We process data to:

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Analyze website performance
Optimize marketing campaigns
Run retargeting ads
Communicate with partners and clients
Prevent fraud and abuse

6. Legal Basis

We rely on:

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Consent — for cookies, tracking, retargeting
Legitimate interest — for B2B communication

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Tracking tools are only activated after user consent via cookie banner.

7. Retargeting

We use retargeting tools (e.g., Meta Pixel) to display ads to users who have previously visited our website.
This may involve tracking user behavior across platforms.

8. Data Sharing

We may share data with:

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Meta Platforms, Inc.
Google LLC
Hotjar Ltd.
Hosting providers (Webflow)

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We do not sell personal data.

9. International Transfers

Data may be transferred outside the EEA.

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We rely on:

Standard Contractual Clauses (SCCs)
GDPR-compliant providers

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10. Data Retention

Analytics data: up to 14–26 months
Leads: up to 24 months

11. User Rights

Users have the right to:

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Access their data
Request correction or deletion
Withdraw consent
Object to processing

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Requests:
[contact@roiheads.com]

12. Security

We implement:

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HTTPS encryption
Access restrictions
Internal data protection practices